which will made Active Care a recognized household name in Pakistan. This approach has been the cardinal element of every managerial decision incorporated, at every step of the way, directed towards the ultimate goal of ‘Customer Care’. This “care-oriented” approach succeeded through commitment to the principle of continual improvement, understanding the consumer behavior and robust quality vigilance by our qualified quality personnel and technologists.

The management at Active Care firmly believes in doing business with a purpose. Active Care is always seeking opportunities to contribute towards society by supporting worthy causes and by carrying out activities, which add value to the lives of people coming in contact with the company in any capacity.

Further, fostering education and knowledge is the area of our increased focus, where management wants to play a meaningful role. A reasonable part of the marketing budget is allocated to support and conduct activities, which contribute towards betterment of education and knowledge especially for our youth. Besides, every care is taken in designing all corporate communication to ensure that we always uphold our cultural, social and moral values.